Eid is all about celebrating with loved ones, and Miniso's Eid sale has everything you need to make this Eid unforgettable. From cute home accessories to fun toys and games, our sale has something for everyone. Don't miss out on these amazing deals!
In 2013, while on vacation with his family in Japan, MINISO founder Jack Ye found inspiration. He discovered several specialty stores in Japan that carried inexpensive, well-designed goods of high quality, most of which were made in China. Jack established MINISO, a fashion brand catering to young people worldwide, with its headquarters in Guangzhou, China, utilizing his knowledge and experience in product development, supply chain, and the fashion industry.
The initial goal of MINISO was to provide high-quality goods and services that would allow young people to enjoy life. He wanted products of high quality at reasonable prices for customers.
MINISO developed its definition of "extreme affordability" and introduced the retail industry's first concept of "interest-based consumption" thanks to consumer insights gleaned from its international operations. MINISO innovates to meet the needs of young customers by launching visually appealing, user-friendly, and entertaining products through co-branding partnerships with well-known license holders, its excellent designs, and cutting-edge technology.
MINISO, provides customers with a seamless shopping experience, as consumer behavior has shifted to include multiple touch points.
Under the brand slogan "Life is for fun," MINISO runs its global business. Today, MINISO has successfully entered 100 countries and regions and opened more than 5,000 stores worldwide, including those in New York, Pakistan, Los Angeles, Paris, London, Dubai, Sydney, and Istanbul's central business districts. For hundreds of millions of customers worldwide, MINISO will continue to create high-quality life experiences that are both joyful and high-quality.