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In the first place, on behalf of the Yum Group, I would like to express my appreciation to everyone who has contributed to the success of our restaurant ventures, including group members, dedicated employees, and all of our cherished customers. We are hopeful that we will receive the same level of customer loyalty with the introduction of our new project as we enter the exciting world of fashion retail as we strive to keep customer satisfaction our primary goal and work toward further expansion of our restaurant brands both nationally and internationally.
I am pleased to announce the launch of "DECLARE," a Yum Group fashion retail line that is innovative and fabulous.
"DECLARE" will join Gulberg's finest retail fashion houses when it opens its flagship store in March 2022. It will offer a wide range of ready-to-wear and unstitched clothing, footwear, and accessories that have all been carefully selected to be both useful and desirable by everyone. Starting with the sophisticated wooden and gold theme in the store interior, the design and brand vision will reflect our other successful culinary ventures. Meanwhile, the products will embody our tradition, honoring our rich culture and creating a tantalizing palette of vibrant flavors and styles.
YUM Chinese & Thai, English Tea House, Spice Bazaar, and Chashni are all well-known to foodies of all kinds. The group's visionaries have deemed it nothing short of a masterful move to establish a restaurant chain that caters to a variety of palates and tastes, offering Chinese, Thai, Indian, and Continental cuisines, as well as ending the meal with Chashni.
Yum Chinese & Thai debuted in Lahore's restaurant scene in 2010 to great acclaim. The company decided to expand its menu to include a different kind of cuisine after its first location in Gulberg was a huge success. The English Tea House opened its first location in Yum's backyard in the year 2011. It was a cozy breakfast, bakery, and continental restaurant. The group opened the second location of both restaurants adjacent to one another in Z block, Phase III, DHA, with the equally significant support of each employee and customer.
The group expanded into another taste territory following the success of Yum and ETH. This time, the cuisine pays tribute to Lahoris' love of everything spicy and rich. With the introduction of Spice Bazaar in 2015, Yum Group was able to establish itself in a market that was overflowing with local delicacies of India. The group's brains and founders are Lahore natives who are very fond of our local traditional cuisine. They came up with the idea for a restaurant that was set up for a more expensive market and heavily relied on the best taste and quality. Chashni, the Sweet House, can be found at the entrance to Spice Bazaar. It has better quality, better taste, and better variety, and it serves everyone's favorite mithai.
Yum Group is currently present in 22 locations across Pakistan's five major cities. RWP, LHR, ISD, FSD, and MLT They have already dominated the restaurant industry, and now they plan to make a big splash in the fashion retail sector under the assumed name BSB Textiles (PRIVATE) Limited.
The group's Chairman, Mr. Imran Maqsood, cleverly coined the term "DECLARE" as a brand identity with the idea of making a grand entrance and being declared all over, which is true to its Urdu connotation of "Ailaan."
The concept for DECLARE by Yum Group was inspired by the same spirit and sensibilities as their restaurant chains: a strong foundation in local flavor and expertise in exotic and ethnic tastes. Mr. Imran Maqsood's belief that everything should be flawless and of the highest quality bolsters this. Colors, fabrics, embroidery, and silhouettes all reflect the design aesthetic's deep ties to our native cultures and traditions. International trends, global cultures, and, to a lesser extent, pop art are all tastefully incorporated into the design philosophy. The result is a brand aesthetic that is vibrant yet timeless, modern yet quirky, and traditional yet current.
DECLARE caters to females between the ages of 25 and 45 with cutting-edge designs and high-quality accessories. The silhouettes, designs, and styles of clothing will reflect both Eastern and Western aesthetics. The ready-to-wear and unstitched items in the Eastern collection will be available in a variety of options, including plain bases, jacquards, and compound embroidery designs in ethnic and playful patterns. The T-shirts and fusion tops in the R2W Western collection are delightful and made of soft materials. To meet the needs of every discerning customer, accessories will include everything from shoes to bags to jewelry in a variety of designs, colors, and styles. The goal is to give you everything you need to put together your perfect outfit in one place. You can experiment with matching and contrasting colors to come up with your style and "DECLARE YOUR LOOK!"
The group plans to expand DECLARE internationally and digitally with an extensive e-commerce site, mirroring their goal of conquering foreign lands with a restaurant chain that will begin in the Middle East and expand to Canada and the UK. DECLARE will undoubtedly surpass the competition with their carefully selected innovative designs and products, supported by dedicated staff and visionaries who make the Yum Group a name to reckon with, just like the success story of Yum, ETH, Spice Bazaar, and Chashni.